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Plus 351 came about from the idea of its founder, Ana, when she was working in Rio de Janeiro. Seduced by the desire to create her own brand, produced in Portugal and representative of the lifestyle of Lisbon. She quickly came up with the idea of a name based on the Portuguese callsign, as a result of her homesickness.

Here, each piece is inspired by the lifestyle of its creator, who has a deep connection to the sea - Ana has been surfing for over 20 years - which helps her get the inspiration needed to create comfortable pieces through organic materials, made for everyone, without gender and on a very small scale. In the Plus 351 pieces, even the textures of the cottons where the dye is mixed are also used, giving them a very own, almost rustic look.

However, Plus 351 is not all about the clothes - although we think you should allow yourself to be impressed by t-shirts, sweatshirts, jackets, and sandals. There are also many (and cool!) accessories, either personal (like wallets, purses, and sunglasses) or for home (like pillows). Everything is comfortable and authentic, and each piece is tailor-made, full of originality and very special details, providing a laidback and cool look to the intrepid ones who dare to use them.

Enjoy your visit to get to know every detail of the articles here, to learn about the inspirations of their creator, and to explore every corner of this unique and very singular venue. Venture yourself and be surprised!

If you're not in Portugal yet, you should know that the brand has retailers all over the world, and you can also take a little bit of our country with you, wherever you go.

Cool tip: The Plus 351 shop and the head office are located in the same building, in Chiado, which creates a very dynamic space, where you can easily understand the dimension of the brand, and build a close and friendly relationship with the team!