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ISTO. is a Portuguese brand that you need to know if you believe in sustainable shopping. Initially founded in the online world by three irreverent men, whose vision of the world is in harmony with the principles of responsible consumption, ISTO. gained a new home in the Embaixada space.

This Portuguese brand believes that the quality-price relationship must have clear foundations, and its products reflect this same principle: ISTO. has nothing to hide. In the online store all production costs and locations are very explicit, as well as all the fabrics used in each clothing item. Regarding production, only factories that identify with its principles of social responsibility are selected. In addition to being visually appealing, the pieces have an outstanding quality, are produced in Portugal, and are commercialized following fair-trade guidelines. In addition, all the materials used are 100% organic.

If you are passionate about fashion and believe that shopping doesn't have to be a frustrating experience, but a rather cool one, ISTO. is a brand that will delight you. Regardless of the trends, their clothing items are timeless and suitable to all different styles. Targeting the male audience, there you will find jackets, chinos, shirts, t-shirts and other basic items, ISTO. also has a women's clothing line that includes t-shirts and shirts. After all, a brand that wants everyone to win couldn't afford to leave anyone out.

At ISTO. there is total transparency from production cost to final sale. Don't miss the opportunity to visit the store in Príncipe Real to get to know the brand better. We paid them a visit and loved everything: from the totally unique store atmosphere, to the care with which everything is made available to the customer. Here we know that everything is made and prepared with conscience and respect, and these are values that we can only endorse.

Cool Tip: In denim or organic cotton, ISTO. Tote bags are an excellent suggestion for a cool and sustainable gift for that friend who loves responsible shopping.


Monday to Saturday: from 12 p.m. to 8 p.m.
Sunday: from 12 p.m. to 7 p.m.